Turn data dumps into marketing goldmines.
Future-proof your customer marketing.
All that zero-party and first-party data piling up across your business silos is rich with context that can create more long-term value than third-party data alone ever could.
It also puts control of your customer marketing back into your hands. With the right guidance, you will respect users’ privacy and build up a strategic ecosystem that could be used to convert customers more affordably and retain customers more regularly, regardless of how the marketing landscape changes.
Solutions for marketers with data challenges.
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From journey mapping to defining value props, and from personalizing journeys to designing measurement frameworks, everything I do is informed by and confirmed by your data.
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Assessments and requirements that clearly define marketing's needs. Identify the right platforms and vendors, and provide guidance to Analytics and IT teams for how to bring the experience to life.
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A senior advocate for marketing teams to make strong business cases, assess capabilities, get initiatives green-lit, create new processes, and lead change through implementation to completion.
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Best practice education, guided discussions and inspiration delivered to internal stakeholders that prepare executives, managers and partners for navigating the new world of leveraging data for marketing success.
Three ways to bridge the data gaps in your marketing efforts.
Fractional
Transformational Team Leadership. Activities and deliverables could include visions and plans, stakeholder alignment, capability analyses and technology requirements, communication plans, agency/vendor relations, measurement frameworks and monitoring.
Duration: 6–24 months
Consultancy
Plans for making positive change. Activities and deliverables generally include a robust discovery process and subsequent assessment, followed by a detailed move-forward strategy or optimization recommendation.
Duration: 2 – 6 months
Freelance
Stepping in with expertise. Activities and deliverables can include facilitating workshops, preparing perspectives for discussion, leading technology teams through a project or creating short-term plans for marketing teams.
Duration: dependent on need
About Ariela Freed.
I help marketing departments invest wisely in technology.
15+ years working with brands you know.
I’ve developed winning digital marketing, loyalty and CRM program experiences for many leading North American brands, financial institutions and retailers. For Nestlé’s most robust CRM program, I grew its market share after years of declining sales, 2x’d brand conversion and reduced operational costs.
My experience has made me efficient.
I assess business and technology environments, identify new opportunities, and implement plans to enhance customer relationships while driving profitable growth .
My training has given me perspective.
I hold degrees from McGill University (BComm), York University's Schulich School of Business (MBA), a micro-certification in AI for Marketing from Humber College, and I teach Digital Marketing at BrainStation. I’ve applied my knowledge working on all sides: client, agency, tech vendors and as a consultant.
Contact Us
Reach out to discuss how Funnel Digital can help drive more revenue from your customer relationships.